The Cycling PodcastMonetising journalism for a global audience of cycling fans.
Since 2015, we've helped the UK's most-listened-to cycling podcast build a subscription, e-commerce and publishing platform.
#1
UK cycling podcast
5M+
Downloads in 2017
400%
Conversion above industry average
Top 5
UK sports podcast
The challenge
Journalists Richard Moore, Lionel Birnie, Daniel Friebe and Orla Chennaoui needed to grow an international subscriber base and turn their content into a sustainable business.
“The Cycling Podcast makes a huge contribution to the world of cycling, breaking news and providing a balanced, independent view on the inside stories that matter most to cycling fans.”
What we did
We combined the best of existing podcast platforms with a website and a back-end CRM that manages both content and membership communication.
Over time we added e-commerce, more flexible subscriptions and archive content management, all fully responsive and integrated with social media.
Strategic partnerships
Co-create with us.
Whether you want to talk about an upcoming project or simply say hello, drop us a line and a senior member of the team will be in touch.