NHS Greater Glasgow & ClydeA quit-smoking app designed by young people, for young people.
R2Q (Ready to Quit) gives 12–25-year-olds positive, practical help to stop smoking.
12–25
Co-designed by young people
iOS + Android
Cross-platform
Forum
Peer support built in
£
Money-savings tracker
The challenge
The NHS wanted to reach young people where they already were, on mobile, with an app that was engaging, youth-focused and fun rather than preachy.
“The main strengths of Intelligent Mobile are that they are innovative, creative and easy to work with. I would recommend Intelligent Mobile, they are a great company to work with.”
What we did
We ran a co-design workshop with a focus group aged 12–25, who shaped the requirements, the design and even the logo.
The iOS and Android app includes a discussion forum, the health benefits of quitting, quit tips, a user profile and a money-savings tool.
“We didn't want the app to be negative, we wanted to give young people a positive app with lots of useful information to help them quit positively.”
Strategic partnerships
Co-create with us.
Whether you want to talk about an upcoming project or simply say hello, drop us a line and a senior member of the team will be in touch.