Longleat“The world’s best safari park app.” UK App of the Year 2019.
How we helped one of the UK's leading visitor attractions create an app that comes alive on park, changing with every visitor's exact location.
350,000+
Downloads to date
9,000 acres
Of custom geo-notifications
5★
Reviews on both app stores
#1
UK App of the Year 2019
The challenge
Longleat asked us for "the world's best safari park app", with three objectives: enhance the visitor experience before, during and after the visit; reduce reliance on print and CDs; and increase on-park secondary spend and loyalty among VIP and annual passholders.
The biggest technical challenge was the lack of connectivity on site.
“With over 20,000 downloads in the first month, the Longleat app is already proving a huge success for us and a hit with our visitors. Intelligent Mobile were able to understand our goals, and help us achieve them.”
What we did
Safari Drive: a self-navigating, location-based audio and information system that combines a bespoke mapping solution with GPS.
Park Messenger: a new benchmark for in-app notifications at visitor attractions, with geo-located and time-triggered messages that drive secondary spend.
We achieved technical firsts in modifying and extending Microsoft-approved platforms, and made the app and its key features work fully offline.
Strategic partnerships
Co-create with us.
Whether you want to talk about an upcoming project or simply say hello, drop us a line and a senior member of the team will be in touch.