Marwell ZooWhat's in front of me? What's on next? How do I get there?
An award-winning app that uses GPS and iBeacons to deliver content at micro-locations across a 140-acre zoo.
30,000+
Downloads to date
14.7%
Of visiting groups used the app
4.9%
Of all visitors downloaded it
5★
On both app stores
The challenge
Marwell Zoo is one of Hampshire's leading attractions, with 500,000+ visitors a year. Together we set five objectives: enhance the zoo experience, help guests before, during and after their visit, educate and entertain families, increase loyalty, and create commercial opportunities.
“An excellent app for an excellent zoo! We love Marwell. Great App!”
What we did
We delivered dynamic content to specific micro-locations across 140 acres. Safari Mode lets each visitor self-navigate the park and answers three questions: what's in front of me now, what's on next, and how do I get there?
The zoo now has an award-winning platform for its commercial channel, with new features and promotions delivered through app messaging.
Strategic partnerships
Co-create with us.
Whether you want to talk about an upcoming project or simply say hello, drop us a line and a senior member of the team will be in touch.